Can Promos and fantastic still-photography give a movie a lift? The answer, my dear friends, is a big YES. You would know why, once you see JOK (Jillunu Oru Kaadhal). Aptly titled JOK(e) is in fact a real JOKE...
This is how the director would have gone about making this movie:-
1) Suriya and Jyothika are a hot pair, use your mentor's (Murugadoss)contacts and get their dates.
2) Go to your nearest video shop and pick out medium hindi or tamil movies off the rack with your eyes closed. If the movies happen to be 'Andha 7 Naatkal' or 'Hum Dil De Chuke Sanam' or one of those hazaar remakes/inspirations of the above, then you got your story.
3) OMG, you need one more female lead. Pick one thats not very busy, one thats shorter than Jothika, one that will do the movie for peanuts....wolah, there's Bhoomika!!!
4) Okay, get on the sets, cull out a child star thats doing rounds today on ads...let Jo and Suriya know that, they can just imagine that they are rehearsing for their married life in a small flat in Mumbai...they can manage that.
AR Rahman is back after a while. The music doesnt linger long in your minds. And as usual, the BGM is so very predictable. This has been the case with almost all ARR musicals. The background score in the scenes before a particular song appears in the movie, will be that of the song played with different instruments. Thats re-recording for you, ARR style. Would do him a world of good to learn from Raaja, who has taken re-recording to a whole new level.
The producer has done well to not just rely on the director's skills(if any). He has thought well, to rope-in an awesome photograper G Venkat Ram to do the promos. The film is sustaining interest among people, thanks to the great promos.
The only thing that would be unforgettable about the whole experience will be the 1 hr drive in a nasty weekend traffic to watch this trash...other than that 'Jillu'...oops..'Sillu...' is a forgettable movie...
Some people hear their own Inner Voices with great clarity and they live by what they hear. Such people become crazy or become legends... - Jim Morrison